At Perez & Co., we advise companies, entrepreneurs and investors on identifying, protecting, managing and enforcing their industrial property assets. Our approach combines legal expertise, commercial insight and litigation capabilities to turn trademarks, innovations and business know-how into protected assets that support each business’s growth and differentiation.

Our Services:

Trademarks and Other Distinctive Signs

We support our clients throughout the entire lifecycle of their trademarks and other distinctive signs:

• Clearance searches and registrability assessments.
• Development of protection strategies in Colombia and abroad.
• Preparation and filing of applications for trademarks, slogans, trade names and industrial designs.
• Responses to office actions, defense of trademarks and filing of appeals before the competent authorities.
• Filing of oppositions and cancellation actions.
• Recognition of well-known trademark status.
• Renewals, amendments and maintenance of registrations.
• Trademark watch services.
• Management and optimization of domestic and international portfolios.

Domain Names

• Registration and maintenance of domain names.
• Protection and recovery of domain names.
• Direct claims before domain name registrars.
• UDRP proceedings under ICANN rules for the cancellation or transfer of domain names.

Patents and Innovation
We advise companies, inventors, universities and research centers on protecting and leveraging their technological developments:

• Prior-art searches and patentability assessments.
• Freedom-to-operate assessments.
• Development of protection strategies for inventions and utility models.
• Preparation and filing of patent applications, including conventional and PCT applications.
• Responses to formal and substantive office actions, and support throughout prosecution.
• Legal opinions on patent validity, scope and infringement.
• Management of patent annuities and portfolios.
• Research, development, collaboration and technology transfer agreements.

When the nature of the innovation requires it, we coordinate with technical specialists and foreign associates to provide comprehensive advice.

Trade Secrets and Confidential Information
We help our clients identify and protect the know-how that gives them a competitive advantage:

• Audits to identify and classify trade secrets.
• Development of policies and protocols for handling confidential information.
• Drafting and negotiation of confidentiality agreements.
• Inclusion of protective provisions in employment, commercial, technology and supplier agreements.
• Development of legal measures to demonstrate that the information is effectively protected.
• Response protocols for unauthorized access, disclosure or use.
• Claims and litigation involving the misappropriation or disclosure of trade secrets.

Intellectual Property Transactions and Management

• Licensing and assignment agreements for intellectual property assets.
• Franchise agreements.
• Coexistence agreements.
• Technology transfer transactions.
• Audits and due diligence reviews of industrial property assets.
• Support in acquisitions, investments and reorganizations involving intangible assets.

Enforcement and Dispute Resolution

• Cease-and-desist letters and settlement negotiations.
• Judicial and administrative infringement actions.
• Seeking and defending preliminary injunctions.
• Strategies against counterfeiting, imitation and unauthorized use in physical and digital environments.
• Administrative litigation seeking the annulment of trademark and patent registrations.
• Civil infringement proceedings and applications for preliminary injunctions.
• Coordination of actions across multiple jurisdictions.

What Sets Us Apart:

• Comprehensive Perspective: We support industrial property assets from creation through commercialization and enforcement.
• Business-Focused Approach: We develop protection strategies aligned with each client’s markets, objectives and resources.
• Preventive and Litigation Capabilities: We seek to prevent disputes, while having the experience required to act swiftly when rights are infringed.
• Senior-Led Service: Strategic matters receive direct support from experienced attorneys.
• International Reach: We coordinate portfolios and protection strategies with specialized associates across multiple jurisdictions.

At Perez & Co., we understand that industrial property should not be managed as a mere collection of registrations, but as a tool to compete, innovate and create value. We are committed to helping our clients build strong, efficient portfolios aligned with their business objectives.

Do you need to protect a trademark, an innovation or your company’s strategic information? Contact us to define the right strategy.